The roofing business is one full of hard work and high paying jobs. If you are going to have a successful business, you need to have a solid roofing marketing plan. Because each job is worth thousands of dollars, it is definitely worth it to spend some time and / or money building a solid roofer marketing plan.
The way that most contractors market their business is to use traditional advertising methods like yellow page ads, billboards, and even direct marketing with mailings. While it only takes a few customers to pay for an expensive advertisement, wouldn’t it be better to save the money and use more effective roofing marketing available on the internet?
You can start your online marketing efforts with local business directory listings. There are hundreds of different places where you can list your business online. These directories are super powerful and can quickly get you first page Google listings. You can use these listings to drive people to your website or straight to your place of business.
The next key to successful roofing marketing is to establish yourself as an expert in your field. This is important because people want to know they are hiring a roofer that is trustworthy. A great way to establish yourself as a trusted expert is to give people something of value like a downloadable ebook on how to choose the right roof. You could also record an informational video about different types of roofs or how to choose the right roofer. The key is to give people valuable information. Don’t try to sell yourself just yet. Wait until people trust you and know you have their best interests at heart.
Another thing you should focus your roofer marketing efforts on is getting positive customer reviews. Research shows that most consumers read and trust online reviews. If you have a lot of positive customer reviews, people will know you are a trustworthy roofing contractor.
These 3 roofing tips can get you started, but are a little bit basic. In order to help you get started, we have created a series of free training videos. In one of those videos, you will see exactly how we were able to get a first page Google listing in less than 45 minutes. This video alone can help you start driving customers to your website and your business. Just put your name and email address in the form at the top of the page to get immediate access to these roofing marketing training videos.
I hope this has given you a few ideas on how you can start using the internet to improve your roofing business. If you have any comments or questions, leave them below. Now go check out the free training videos and start improving your business.
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